Our ethics statement defines the principles that guide BodyFit’s decisions, especially when technology, data, and health intersect.
BodyFit exists to help people, not to exploit them. We commit to building technology that genuinely improves users’ health and wellbeing, respects their autonomy, protects their data, and treats them with dignity. Profit never comes before user welfare.
We will not recommend anything we believe could harm a user. We will not prioritise engagement metrics over health outcomes. We will be honest about what AI can and cannot do. We will encourage sustainable habits, not extreme or disordered behaviours.
Users’ data belongs to them. We will protect it, never sell it, and give users control. We will be transparent about what we collect and why. We will use data to improve users’ experience, not to manipulate them. See our Privacy Governance page.
Fitness technology has historically served a narrow demographic. We commit to making BodyFit work for diverse ages, abilities, bodies, and circumstances. We test for fairness and listen to underrepresented users. See our Responsible AI page.
Responsible AI
Responsible AI means building AI systems that are safe, fair, transparent, and accountable — and that serve users’ best interests, not just engagement metrics.
Governance Overview
BodyFit’s governance framework defines how we make decisions, manage risk, and maintain the trust our users place in us. It spans AI, data, privacy, security, and ethics.
Our Mission
Our mission is to make intelligent, personalised health and fitness coaching accessible to everyone, regardless of location, equipment, income, or experience.
Privacy Governance
Privacy is foundational at BodyFit. Our Privacy Governance framework ensures user data is protected, user rights are respected, and privacy is built into everything we do.